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Finding Your Voice: A Guide for Social Media Newbies

What’s the big deal with using social media for business?  How do hashtags, handles, blogs, and viral vlogs have anything to do with a business reaching its performance goals? Is it all really necessary?[...]

By Kauri Voss | October 26, 2016 |
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Instagram Officially Launches Ads API

A picture is worth a thousand words. But for Instagram, a picture is worth thousands of eyeballs. . . and millions of dollars.[...]

By Holden Page | August 05, 2015 |
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8 Awesome Things You Need to Know When Marketing a Niche Business

The awesome thing about online marketing? Reach. And in niche markets, this matters more than anything. With the ability to serve consumers regionally, nationally and worldwide, niche businesses are able to find much larger markets online for specialized products and services.[...]

By Mariah Ore | April 30, 2015 |
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How to Help Your Service Business Avoid Negative Reviews

Where’s the first place consumers go when they want to learn about a business? Google search, of course. A company’s reputation is defined mostly by what can be found online or in the news. With the ease of comparative shopping, it is more important than ever for businesses to [...]

By Mike Weinhouse | April 28, 2015 |
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Top 5 Online Marketing Mistakes Every Small Business Should Avoid

In 2013, a study revealed that only 14% of small business owners were using technology in their acquisition marketing, and only 56% were measuring the results of their marketing programs. Although this number has surely grown over the past few years, I know from experience that [...]

By Mariah Ore | April 09, 2015 |
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