<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1335514809807467&amp;ev=PageView&amp;noscript=1">

What is Google AdWords and How Does it Work?

A look inside quality score, ad rank, and how the AdWords auction really works.[...]

By Shelby Goldstein | June 21, 2017 |
Read More

Keeping Tabs on Your Ads & Auction Basics

The Ad Auction Unlike running your ad in the newspaper, AdWords is designed explicitly to get people to click on ads. The reason for this is simple -- Google makes money when ads get clicks, and thus prioritizes the ads that are most likely to be clicked. This means that Google [...]

By Trevor Miller | July 01, 2016 |
Read More

Measuring Your Quality Score

To ensure a great user experience Google, Bing and other popular search platforms use a qualitative ranking system that directly correlates to auction preference, position, and cost. This is called Quality Score (QS). Quality Score was born from a misalignment of queries to ads, [...]

By Holden Page | December 02, 2015 |
Read More
1