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4 Quick Ways to Make the Most of your AdWords Campaigns

As a small business owner or marketing manager, chances are, you wear many different hats. While you're running around, juggling numerous responsibilities, the idea of sitting down to manage a Google AdWords account may come as an afterthought.   [...]

By Shelby Goldstein | June 01, 2017 |
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How to make money with Google AdWords: 7 Steps to Building Your Own Money-Making Machine

Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple. [...]

By Shelby Goldstein | May 11, 2017 |
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Understanding Keyword Match Types in AdWords

The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and you turn that prospect into a happy customer. Although the idea of it is straightforward, there is one commonly overlooked detail [...]

By Shelby Goldstein | March 15, 2017 |
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Fighting Off Fake Traffic: Ghost Referrals

In Google Analytics, you might have noticed lately a surge in sessions. At first glance you may attribute the increase to holiday traffic. However, before you go shouting the good news from the rooftops, you want to make sure you know what is causing the increase - the results [...]

By Benjamin Hong | December 06, 2016 |
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Thinking Bing Part II: 5 Things to Know About Bing Ads

At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent that is true, you should familiarize with the differences both in the interface and in the ads themselves. Some of the differences are [...]

By Cate Patricolo | August 31, 2016 |
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