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What is PPC? Pay-Per-Click Advertising Basics

What is PPC? Pay-per-click (PPC) advertising provides businesses of all sizes access to millions of potential customers across the internet. PPC works by serving ads to people who are actively searching for, or have already expressed interest in, a company’s products or services.[...]

By Shelby Goldstein | September 07, 2018 |
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How to Generate New Business and Increase Customer Lifetime Value

Digital marketing is no guessing game. Learn proven strategies, from experts, on how to generate new business and increase customer lifetime value. Follow along our webinar, or skim the key points below, to drive success to your business and calculate your digital marketing [...]

By Shelby Goldstein | May 23, 2018 |
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Thinking Outside The Platform Box: How PPC Agencies Can Optimize Businesses, Not Just Campaigns

PPC agencies sell platforms like Google AdWords and Bing Ads to businesses as products designed to rapidly increase their growth. And these platforms can, indeed, help propel huge gains for the companies that run ads on them. Depending on the company and a range of other factors, [...]

By Ryan Garrow | March 26, 2018 |
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Ecommerce Sales Forecasting: How to Plan PPC For 2018

Wouldn’t it be great if you could read minds? If you could, you’d definitely be invaluable to the success of your eCommerce company’s paid search campaigns. That ability may be out of reach, but luckily, PPC provides the power to forecast the future outcome of your campaign [...]

By Shelby Goldstein | February 07, 2018 |
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Will Google Block Your Ads? (More) Changes to Chrome's Ad Policy Coming in 2018

Google constantly makes updates to its search algorithms, networks, and advertising policies. With all this change, it can be hard to keep your digital marketing campaigns optimized for the most popular search engine in the world. The next major change coming will affect what [...]

By Peter Gillon | January 16, 2018 |
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