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Ecommerce Sales Forecasting: How to Plan PPC For 2018

Wouldn’t it be great if you could read minds? If you could, you’d definitely be invaluable to the success of your eCommerce company’s paid search campaigns. That ability may be out of reach, but luckily, PPC provides the power to forecast the future outcome of your campaign [...]

By Shelby Goldstein | February 07, 2018 |
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Will Google Block Your Ads? (More) Changes to Chrome's Ad Policy Coming in 2018

Google constantly makes updates to its search algorithms, networks, and advertising policies. With all this change, it can be hard to keep your digital marketing campaigns optimized for the most popular search engine in the world. The next major change coming will affect what [...]

By Peter Gillon | January 16, 2018 |
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Bing Ads vs Google AdWords: A Match Made for Success

In the digital marketing world, the terms “PPC” and “Google AdWords” are interchangeable-- you hear one, and think of the other. While we all know and love Google, its constant hype overshadows a secondary superstar that is the perfect compliment to your PPC strategy. This [...]

By Shelby Goldstein | December 08, 2017 |
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4 Quick Ways to Make the Most of your AdWords Campaigns

As a small business owner or marketing manager, chances are, you wear many different hats. While you're running around, juggling numerous responsibilities, the idea of sitting down to manage a Google AdWords account may come as an afterthought.   [...]

By Shelby Goldstein | June 01, 2017 |
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How to make money with Google AdWords: 7 Steps to Building Your Own Money-Making Machine

Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple. [...]

By Shelby Goldstein | May 11, 2017 |
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