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Thinking Outside The Platform Box: How PPC Agencies Can Optimize Businesses, Not Just Campaigns

PPC agencies sell platforms like Google AdWords and Bing Ads to businesses as products designed to rapidly increase their growth. And these platforms can, indeed, help propel huge gains for the companies that run ads on them. Depending on the company and a range of other factors, [...]

By Ryan Garrow | March 26, 2018 |
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SEO for eCommerce is Better with BigCommerce

Making your eCommerce website user-friendly just isn’t enough these days. No matter how easy your site is to use, it won’t be successful unless people can actually find it in the first place. Enter: Search Engine Optimization (SEO). SEO can be so complicated to the point that [...]

By Ryan Garrow | March 16, 2018 |
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Jedi or Sith? How to Avoid the Dark Side of AdWords

Ever wonder how to generate a higher ROI from your campaigns, without crossing over to the dark side of AdWords? Be patient Padawan, you’re about to learn the mindset of an AdWords Jedi and how to create an account that will not only increase ROI, but sustain growth for many [...]

By Tyrrell Stewart | December 22, 2017 |
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8 Ways to Optimize Your Website and Improve Conversion Rates

A website that’s easy on the eyes isn’t always easy to use. An attractive website is great, but it’s only one piece of the puzzle. If your website is beautiful but the user experience is poor, you haven’t addressed the root of the problem.[...]

By Alex Hansen | August 01, 2017 |
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7 Habits of Highly Effective Landing Pages

"The farmer killed the goose to get at all the golden eggs, but he ended up destroying the golden egg business altogether." There’s a lesson in that fable for anyone who could benefit from better landing pages and more effective conversion optimization:[...]

By David Hoos | September 20, 2016 |
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