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8 Awesome Things You Need to Know When Marketing a Niche Business

The awesome thing about online marketing? Reach. And in niche markets, this matters more than anything. With the ability to serve consumers regionally, nationally and worldwide, niche businesses are able to find much larger markets online for specialized products and services.[...]

By Mariah Ore | April 30, 2015 |
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How to Help Your Service Business Avoid Negative Reviews

Where’s the first place consumers go when they want to learn about a business? Google search, of course. A company’s reputation is defined mostly by what can be found online or in the news. With the ease of comparative shopping, it is more important than ever for businesses to [...]

By Mike Weinhouse | April 28, 2015 |
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4 Reasons to Think Visually in Your Content

Content may be king, but this doesn’t just mean sentences. Images are an extremely valuable form of content that can boost your traffic, improve your conversion rates, and even contribute to raising your rankings in the search engine results pages (SERPs).[...]

By Mariah Ore | April 21, 2015 |
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6 Things You Need to Know About Native Advertising

As consumers, we encounter native advertising on a daily basis. Defined by Sharethrough as “paid media where the ad experience follows the natural form and function of the user experience where it is placed,” native advertising comes in the form of various media, from boosted [...]

By Mariah Ore | April 01, 2015 |
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B2B Sales Start Online

If you have a business that only works with other businesses and you think your target audience isn’t online, think again.[...]

By Mariah Ore | July 29, 2014 |
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