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Bing Ads vs Google AdWords: A Match Made for Success

In the digital marketing world, the terms “PPC” and “Google AdWords” are interchangeable-- you hear one, and think of the other. While we all know and love Google, its constant hype overshadows a secondary superstar that is the perfect compliment to your PPC strategy. This [...]

By Shelby Goldstein | December 08, 2017 |
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11 Holiday Shopping Statistics Your AdWords Campaigns Need to Succeed

The holidays season contains some of the biggest and best online shopping days of the year. As the brains behind your company’s AdWords account, understanding retail consumer behavior, during the holidays, is the edge you need to maximize this year’s campaign performance. We put [...]

By Shelby Goldstein | November 20, 2017 |
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4 Honest Ways An AdWords Audit Can Save Your Business

You’re AdWords certified, you read ebooks, and you subscribe to AdWords blogs— so, why are your campaigns still draining your budget with little to no success? In times like these, an AdWords audit is just what your account needs to pull it out of its slump and set it in the [...]

By Shelby Goldstein | November 06, 2017 |
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Top 5 Reasons To Outsource PPC Management

For many companies, PPC campaigns are often thrown to the side and treated like another checkbox on a long to-do list. These top five reasons to outsource PPC management will uncover a number of opportunities your business may be missing and can easily capitalize on.   [...]

By Shelby Goldstein | September 13, 2017 |
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Finding Your Voice: A Guide for Social Media Newbies

What’s the big deal with using social media for business?  How do hashtags, handles, blogs, and viral vlogs have anything to do with a business reaching its performance goals? Is it all really necessary?[...]

By Kauri Voss | October 26, 2016 |
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