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Thinking Outside The Platform Box: How PPC Agencies Can Optimize Businesses, Not Just Campaigns

PPC agencies sell platforms like Google AdWords and Bing Ads to businesses as products designed to rapidly increase their growth. And these platforms can, indeed, help propel huge gains for the companies that run ads on them. Depending on the company and a range of other factors, [...]

By Ryan Garrow | March 26, 2018 |
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SEO for eCommerce is Better with BigCommerce

Making your eCommerce website user-friendly just isn’t enough these days. No matter how easy your site is to use, it won’t be successful unless people can actually find it in the first place. Enter: Search Engine Optimization (SEO). SEO can be so complicated to the point that [...]

By Ryan Garrow | March 16, 2018 |
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It’s All in the Logo: How to Design a Lasting Logo and Why it Matters

What’s in a Logo? The idea of a “brand logo” goes back to the old west, when cowboys would imprint their cattle with branding irons to mark them as their own. Though it’s a little painful to imagine, this image speaks to the fundamental purpose of your company’s logo: to mark [...]

By Peter Gillon | March 15, 2018 |
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Jedi or Sith? How to Avoid the Dark Side of AdWords

Ever wonder how to generate a higher ROI from your campaigns, without crossing over to the dark side of AdWords? Be patient Padawan, you’re about to learn the mindset of an AdWords Jedi and how to create an account that will not only increase ROI, but sustain growth for many [...]

By Tyrrell Stewart | December 22, 2017 |
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Bing Ads vs Google AdWords: A Match Made for Success

In the digital marketing world, the terms “PPC” and “Google AdWords” are interchangeable-- you hear one, and think of the other. While we all know and love Google, its constant hype overshadows a secondary superstar that is the perfect compliment to your PPC strategy. This [...]

By Shelby Goldstein | December 08, 2017 |
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