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From The Mind Of A Marketer: Life As a Paid Search Specialist

I worked in a client-facing role as a Paid Search Specialist (PSS) for the majority of my time at Logical Position, and last month I had the opportunity to transition to a writing position on our internal marketing team. This gives me a unique perspective since I have in-depth [...]

By Lina Allen | June 12, 2019 |
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Hitting the Bullseye: How To Find Your Target Audience

Ever feel like your ads aren’t reaching the right audience? When you started your adventure with PPC advertising, did you feel like you were driving with a blindfold on? Audience targeting is a powerful tool, used to guide potential customers down the sales funnel, transforming [...]

By Youssef El-Mansy | June 04, 2019 |
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Stop Wasting Money with Google Ads: Start with Your Default Settings

Getting your Google Ads account up and running is a feat in and of itself. So much so, that people often assume the default settings that are in place upon setup will automatically benefit them—that’s why they are there, right? The truth of the matter is that Google Ads default [...]

By Matthew Peterson | April 23, 2019 |
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4 Steps to Structure Campaigns for Long-Term Performance

A well-structured Google Ads campaign can help you reach your overall business goals by increasing revenue and brand awareness with scientific precision. But before we discuss proper campaign structure, make sure you possess a basic understanding of Google Ads and a set of [...]

By Jake Weber | January 16, 2019 |
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Facebook Ads vs. Google Ads: Which Should Your Business Choose?

Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, Facebook Ads and Google Ads don’t deliver the same results.[...]

By Matthew Peterson | November 30, 2018 |
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