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Stop Wasting Money with Google Ads: Start with Your Default Settings

Getting your Google Ads account up and running is a feat in and of itself. So much so, that people often assume the default settings that are in place upon setup will automatically benefit them—that’s why they are there, right? The truth of the matter is that Google Ads default [...]

By Matthew Peterson | April 23, 2019 |
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4 Steps to Structure Campaigns for Long-Term Performance

A well-structured Google Ads campaign can help you reach your overall business goals by increasing revenue and brand awareness with scientific precision. But before we discuss proper campaign structure, make sure you possess a basic understanding of Google Ads and a set of [...]

By Jake Weber | January 16, 2019 |
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Facebook Ads vs. Google Ads: Which Should Your Business Choose?

Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, Facebook Ads and Google Ads don’t deliver the same results.[...]

By Matthew Peterson | November 30, 2018 |
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What is PPC? Pay-Per-Click Advertising Basics

What is PPC? Pay-per-click (PPC) advertising provides businesses of all sizes access to millions of potential customers across the internet. PPC works by serving ads to people who are actively searching for, or have already expressed interest in, a company’s products or services.[...]

By Shelby Goldstein | September 07, 2018 |
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The Best Way To Learn Google Ads

There's no shortcut to learning Google Ads (formerly known as Google AdWords), but there are many great resources out there to make the process easier. If you follow the steps below, you'll be up-and-running in Google Ads in no time.[...]

By Shelby Goldstein | July 26, 2018 |
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