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The Logical Position 2019 Holiday Shopping Report

While the 2019 holiday shopping season has come and gone, digital marketers are only just beginning to dig through the final numbers. This end-of-year post-mortem is the first step many of us take on the quest for the data that will help refine 2020 holiday strategies, and last [...]

By Brian Aldrich | February 25, 2020 |
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Granting Google Ads Account Access: How to Add Users to Google Ads

Google Ads—Google’s paid online advertising platform—provides businesses with an incredible tool to help reach the right users and grow their business. This platform gives businesses unparalleled customization and control over their ads, how much they spend, and who they target [...]

By Scott Corcoran | December 19, 2019 |
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5 Pay-Per-Click Stats To Keep An Eye On

Through platforms like Google Ads and Microsoft Advertising, businesses can get in front of people searching for the products or services that they offer. While it’s relatively easy to get these ads up and running, making sense of the data in your account can be difficult.[...]

By Gavin Flynn | December 06, 2019 |
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Now's the Time to Analyze Your Google Ads Holiday Data: A 4-Step Guide

The holidays may be a few months out, but now’s the time to determine how well your Google Ads campaigns performed last year. Regardless of how your 2018 holiday season went, understanding the cause and effect of your campaign strategy will guarantee growth in the upcoming [...]

By Matthew Peterson | September 25, 2019 |
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How Local Businesses Can Leverage Paid Search To Drive In-Store Traffic

Local businesses have historically been hesitant to invest in paid search, because it’s been difficult to track. Employees will ask customers where they heard about the company, and customer will often just say “online.” So how can a local business measure its success with paid [...]

By Phil Schneider | September 19, 2019 |
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