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Now's the Time to Analyze Your Google Ads Holiday Data: A 4-Step Guide

The holidays may be a few months out, but now’s the time to determine how well your Google Ads campaigns performed last year. Regardless of how your 2018 holiday season went, understanding the cause and effect of your campaign strategy will guarantee growth in the upcoming [...]

By Matthew Peterson | September 25, 2019 |
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How Local Businesses Can Leverage Paid Search To Drive In-Store Traffic

Local businesses have historically been hesitant to invest in paid search, because it’s been difficult to track. Employees will ask customers where they heard about the company, and customer will often just say “online.” So how can a local business measure its success with paid [...]

By Phil Schneider | September 19, 2019 |
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From The Mind Of A Marketer: Solving Holiday Ecommerce Hangups

For most people, the holidays are a wonderful time to relax, eat delicious food and spend some quality time with your loved ones. But for business owners, the holidays can actually be the most stressful time of the year. In this article, I’ve provided solutions to common issues [...]

By Lina Allen | September 10, 2019 |
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Meet Alfred: LP’s Automation Software

Alfred is changing the game. How, exactly? It makes optimizing accounts easier and more efficient by being a second pair of eyes watching over your account, constantly monitoring for small issues before they ever get the chance to grow. In a time when automation is becoming more [...]

By Lina Allen | August 08, 2019 |
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Product Data Feeds: Mysteries Revealed

Your product data feed is the backbone of your Google shopping ads. The quality of your data feed is one of the most important factors in determining how your ads will perform. Unfortunately, data feeds can be complicated to set up and even more difficult to understand.[...]

By Marc Card | July 23, 2019 |
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