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Understanding Keyword Match Types in AdWords

The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and you turn that prospect into a happy customer. Although the idea of it is straightforward, there is one commonly overlooked detail [...]

By Shelby Goldstein | March 15, 2017 |
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8 Ways to Fearlessly Tame Your AdWords Account

The end of the workday rolls around, and all you can think about is slipping into those comfy slippers, taking a deep breath and attempting to wrangle the beast, otherwise known as your Google AdWords account. Although the task of keeping up with your campaigns may be daunting, [...]

By Shelby Goldstein | May 02, 2016 |
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The Basics of Google AdWords Campaigns

You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and a display campaign? If you are selling products, should you use search ads or shopping ads?[...]

By Holden Page | September 16, 2015 |
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7 Rules for Successful Display Ads

Looking to create your own Display Network Ads? Image ads are one of the most creative aspects of running an AdWords campaign. While it may be fun to create a visual representation of your company, there are seven rules to follow if you want to design successful display ads. [...]

By Mariah Ore | June 03, 2015 |
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AdWords Code Snippets 101

What is the biggest point of confusion when our account managers activate brand new accounts? Something so simple, we thought it was worth sharing with you: installing the tracking scripts on your website.[...]

By Mariah Ore | February 02, 2015 |
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