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What is PPC? Pay-Per-Click Advertising Basics

What is PPC? Pay-per-click (PPC) advertising provides businesses of all sizes access to millions of potential customers across the internet. PPC works by serving ads to people who are actively searching for, or have already expressed interest in, a company’s products or services.[...]

By Shelby Goldstein | September 07, 2018 |
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The Best Way To Learn Google Ads

There's no shortcut to learning Google Ads (formerly known as Google AdWords), but there are many great resources out there to make the process easier. If you follow the steps below, you'll be up-and-running in Google Ads in no time.[...]

By Shelby Goldstein | July 26, 2018 |
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4 Ways PPC Can Take Your Business To The Next Level

If only there were a marketing tool out there that allowed direct and immediate access to your ideal customer base--24 hours-a-day, 7 days-a-week. What if that same tool could get your business in front of potential customers actively searching for your products or services?[...]

By Shelby Goldstein | January 31, 2018 |
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Bing Ads vs Google AdWords: A Match Made for Success

In the digital marketing world, the terms “PPC” and “Google AdWords” are interchangeable-- you hear one, and think of the other. While we all know and love Google, its constant hype overshadows a secondary superstar that is the perfect compliment to your PPC strategy. This [...]

By Shelby Goldstein | December 08, 2017 |
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4 Steps to Tracking Conversions that will Make you Money

Imagine driving down a winding road with no headlights. It’s unpredictable, unreliable, and downright terrifying! This scene paints a picture of what it’s like to run an AdWords account without tracking conversions. Without proof of measurable data, there is no way to accurately [...]

By Shelby Goldstein | July 26, 2017 |
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