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The Source Of Truth Will Set You Free: A Fail-Safe Way To Generate Data You Can Trust

Every business needs a guiding light. As a digital marketer, that light is the data guiding your marketing initiatives. If that light isn’t clear among all parties, the inconsistent spread of vital information can be your downfall. How can you avoid this potential disaster? The [...]

By Shelby Goldstein | March 07, 2018 |
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Ecommerce Sales Forecasting: How to Plan PPC For 2018

Wouldn’t it be great if you could read minds? If you could, you’d definitely be invaluable to the success of your eCommerce company’s paid search campaigns. That ability may be out of reach, but luckily, PPC provides the power to forecast the future outcome of your campaign [...]

By Shelby Goldstein | February 07, 2018 |
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7 Ways To Maximize AdWords For Ecommerce During The Holidays

The holiday season may be underway, but it’s never too late to improve your holiday campaigns. Keep track of your process and performance before the season is over and look for new opportunities to boost holiday success. Even if your campaigns are all dialed in this year, these [...]

By Shelby Goldstein | November 14, 2017 |
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4 Honest Ways An AdWords Audit Can Save Your Business

You’re AdWords certified, you read ebooks, and you subscribe to AdWords blogs— so, why are your campaigns still draining your budget with little to no success? In times like these, an AdWords audit is just what your account needs to pull it out of its slump and set it in the [...]

By Shelby Goldstein | November 06, 2017 |
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Top 5 Reasons To Outsource PPC Management

For many companies, PPC campaigns are often thrown to the side and treated like another checkbox on a long to-do list. These top five reasons to outsource PPC management will uncover a number of opportunities your business may be missing and can easily capitalize on.   [...]

By Shelby Goldstein | September 13, 2017 |
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