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Understanding Google's Search Engine Results Page

The Google search engine has transformed into a digital billboard. Businesses utilize strategy to compete for top spots on the results page, in hopes of catching the eye of a potential buyer.  That digital billboard is better known as a search engine results page (SERP). [...]

By Shelby Goldstein | May 16, 2017 |
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Finding Your Voice: A Guide for Social Media Newbies

What’s the big deal with using social media for business?  How do hashtags, handles, blogs, and viral vlogs have anything to do with a business reaching its performance goals? Is it all really necessary?[...]

By Kauri Voss | October 26, 2016 |
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Managing the Digital Conversation

If you’re reading this, it’s probably safe to assume that you’ve at least thought about or focused on SEM (Search Engine Marketing), and might have found yourself putting online reviews and content about your business on the back burner. This is one of the most common pitfalls of [...]

By Ashlee Winchell | September 28, 2016 |
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The 4 Keys to Unlocking Recruiting-Worthy Company Culture

What does it take to create a company culture worth bragging about?  No matter how big or small, no business is immune to the deadly effects of high turnover.[...]

By Kauri Voss | August 22, 2016 |
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Search Engine Marketing Glossary

When a client is new to Internet marketing, the amount of information to take in is overwelming. This search engine marketing glossary is hand-picked, complete with  common marketing terms that are key to establishing a solid groundwork for your marketing endeavors.    SEM [...]

By Mariah Ore | August 20, 2014 |
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