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Google Shopping Holiday Analysis Worksheet

The holiday season is a time for giving— and a peak time for buying. The biggest eCommerce shopping days of the year fall within the holiday season, so we put together helpful tips on how to go about your Google Shopping holiday analysis  to prepare you for this season. If [...]

By Shelby Goldstein | October 03, 2017 |
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How to Rank for Position 0: Featured Snippet Crash Course

The proverbial white whale of SEOs everywhere, the Featured Snippet remains elusive, but not for long! If you haven’t heard about it, you’ve at least caught a glimpse of its beauty as it, every so often, emerges above Google’s SERP. But what is it, and is it worth your time [...]

By Alex Hansen | September 25, 2017 |
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Fighting Off Fake Traffic: Ghost Referrals

In Google Analytics, you might have noticed lately a surge in sessions. At first glance you may attribute the increase to holiday traffic. However, before you go shouting the good news from the rooftops, you want to make sure you know what is causing the increase - the results [...]

By Benjamin Hong | December 06, 2016 |
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Enhance Your AdWords Performance With Campaign Segmentation

So you’ve hit a wall in your account optimization. We know the feeling. As professional PPC marketers who work on Google AdWords accounts 40-60 hours per week, we sometimes struggle with finding new ways to take our campaigns to the next level. Fortunately for us we are taught to [...]

By Matt McCorry | November 25, 2015 |
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Winning the Google Shopping Battle

Google can be one of the greatest drivers of bottom line profit to a company selling products online. However, far too often it is more a source of frustration and anger.  Through this article I hope to explain how to turn that frustration into a source of joy and profits for [...]

By Ryan Garrow | November 20, 2015 |
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