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Fighting Off Fake Traffic: Ghost Referrals

In Google Analytics, you might have noticed lately a surge in sessions. At first glance you may attribute the increase to holiday traffic. However, before you go shouting the good news from the rooftops, you want to make sure you know what is causing the increase - the results [...]

By Benjamin Hong | December 06, 2016 |
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Enhance Your AdWords Performance With Campaign Segmentation

So you’ve hit a wall in your account optimization. We know the feeling. As professional PPC marketers who work on Google AdWords accounts 40-60 hours per week, we sometimes struggle with finding new ways to take our campaigns to the next level. Fortunately for us we are taught to [...]

By Matt McCorry | November 25, 2015 |
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Winning the Google Shopping Battle

Google can be one of the greatest drivers of bottom line profit to a company selling products online. However, far too often it is more a source of frustration and anger.  Through this article I hope to explain how to turn that frustration into a source of joy and profits for [...]

By Ryan Garrow | November 20, 2015 |
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5 Tips for Getting Started With In-Page Analytics

Did you know that within your existing Google Analytics account, you can see a report that gives you a visual assessment of your statistics for each page of your website?[...]

By Youssef El-Mansy | May 29, 2015 |
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5 Ways to Take Your AdWords Campaign to the Next Dimension

Let’s face it -- Google AdWords gives you so much data, it's hard to know what it all means. With so many metrics to decipher, the abundance of data in AdWords can feel like both a blessing and a curse. Although it's overwhelming, knowing where to find important statistics will [...]

By Tim Benson | April 24, 2015 |
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