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Should You Consider Affiliate Marketing?

Business owners are always looking for ways to expand their reach online. Some have invested in Paid Search, Remarketing, have a great site, and have created a solid social media strategy, yet still want more traffic volume and revenue. Affiliate Marketing, or Performance [...]

By Amanda Bono | October 04, 2016 |
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Affiliate Marketing 101: Expanding Your Reach

You’ve made PPC campaigns a part of your marketing strategy. But, have you considered affiliate marketing? It’s very likely you haven’t.[...]

By Holden Page | December 16, 2015 |
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Winning the Google Shopping Battle

Google can be one of the greatest drivers of bottom line profit to a company selling products online. However, far too often it is more a source of frustration and anger.  Through this article I hope to explain how to turn that frustration into a source of joy and profits for [...]

By Ryan Garrow | November 20, 2015 |
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The Basics of Google AdWords Campaigns

You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and a display campaign? If you are selling products, should you use search ads or shopping ads?[...]

By Holden Page | September 16, 2015 |
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Why We’re Stoked About Google’s New “Buy” Buttons on Shopping Campaigns

Google revealed this week that they will soon be testing a new "Buy" button on Google Shopping ads for select retailers, including Macy’s. It's a move toward a mobile-supported Google retail platform similar to Amazon, but we also think this could be a pretty great thing for [...]

By Mariah Ore | May 22, 2015 |
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