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The Basics of Google AdWords Campaigns

You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and a display campaign? If you are selling products, should you use search ads or shopping ads?[...]

By Holden Page | September 16, 2015 |
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7 Rules for Successful Display Ads

Looking to create your own Display Network Ads? Image ads are one of the most creative aspects of running an AdWords campaign. While it may be fun to create a visual representation of your company, there are seven rules to follow if you want to design successful display ads. [...]

By Mariah Ore | June 03, 2015 |
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Top 8 Google AdWords Fails (With Memes)

In the PPC industry, there are some big mistakes we as Google AdWords professionals see over and over and over and over and...well, let’s just say we see them a lot. So this week, we thought we’d share them with you. After all, who doesn’t love a good meme?[...]

By Mariah Ore | May 26, 2015 |
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Youtube + AdWords = Perfect Match

It’s a media-filled world out there, and even though the days of cable watching may be slowly but surely fading into the sunset, video advertising is still extremely relevant. In fact, more than ever before, advertisers have the ability to get in front of their target audiences [...]

By Mariah Ore | February 09, 2015 |
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Remarketing, Remember Me?

We’ve all been there -- you’re on your favorite website, and suddenly you end up with a bunch of items in your shopping cart. If you manage to stop yourself before you enter in your credit card information, you might notice those concert tickets, jeans, or sandals following you [...]

By Mariah Ore | August 06, 2014 |
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