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The Four Alternatives to Google Analytics

There is no doubt that Google Analytics™ reigns supreme for tracking visitors to your website. It integrates with hundreds of third-party applications, supports tracking of your Google AdWords™ campaigns, and can manipulate your visitor data in a multitude of ways. And like many [...]

By Holden Page | August 17, 2015 |
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Top 8 Google AdWords Fails (With Memes)

In the PPC industry, there are some big mistakes we as Google AdWords professionals see over and over and over and over and...well, let’s just say we see them a lot. So this week, we thought we’d share them with you. After all, who doesn’t love a good meme?[...]

By Mariah Ore | May 26, 2015 |
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Why We’re Stoked About Google’s New “Buy” Buttons on Shopping Campaigns

Google revealed this week that they will soon be testing a new "Buy" button on Google Shopping ads for select retailers, including Macy’s. It's a move toward a mobile-supported Google retail platform similar to Amazon, but we also think this could be a pretty great thing for [...]

By Mariah Ore | May 22, 2015 |
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9 Questions to Ask Yourself When Your Website Isn’t Converting

As much as we would all like to believe it, pay-per-click advertising is not a magical formula -- it is advertising. Even though we can determine ideal keyword targets and optimize your web traffic over time, there is still the important aspect of your site and if it turns users [...]

By Mariah Ore | April 14, 2015 |
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Top 5 Online Marketing Mistakes Every Small Business Should Avoid

In 2013, a study revealed that only 14% of small business owners were using technology in their acquisition marketing, and only 56% were measuring the results of their marketing programs. Although this number has surely grown over the past few years, I know from experience that [...]

By Mariah Ore | April 09, 2015 |
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