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Logical Position Brings Home the Bing 2018 Partner of the Year Award

We are excited to announce that Logical Position has won Bing’s Partner of the Year award at the 2018 Global Bing Partner Awards. The celebration was held at the Bing Summit Opening Party and Awards Gala in Seattle, WA, on May 2nd, 2018.[...]

By Shelby Goldstein | May 09, 2018 |
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Thinking Outside The Platform Box: How PPC Agencies Can Optimize Businesses, Not Just Campaigns

PPC agencies sell platforms like Google AdWords and Bing Ads to businesses as products designed to rapidly increase their growth. And these platforms can, indeed, help propel huge gains for the companies that run ads on them. Depending on the company and a range of other factors, [...]

By Ryan Garrow | March 26, 2018 |
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Ecommerce Sales Forecasting: How to Plan PPC For 2018

Wouldn’t it be great if you could read minds? If you could, you’d definitely be invaluable to the success of your eCommerce company’s paid search campaigns. That ability may be out of reach, but luckily, PPC provides the power to forecast the future outcome of your campaign [...]

By Shelby Goldstein | February 07, 2018 |
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Bing Ads vs Google AdWords: A Match Made for Success

In the digital marketing world, the terms “PPC” and “Google AdWords” are interchangeable-- you hear one, and think of the other. While we all know and love Google, its constant hype overshadows a secondary superstar that is the perfect compliment to your PPC strategy. This [...]

By Shelby Goldstein | December 08, 2017 |
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Thinking Bing Part II: 5 Things to Know About Bing Ads

At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent that is true, you should familiarize with the differences both in the interface and in the ads themselves. Some of the differences are [...]

By Cate Patricolo | August 31, 2016 |
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