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Bing Ads vs Google AdWords: A Match Made for Success

In the digital marketing world, the terms “PPC” and “Google AdWords” are interchangeable-- you hear one, and think of the other. While we all know and love Google, its constant hype overshadows a secondary superstar that is the perfect compliment to your PPC strategy. This [...]

By Shelby Goldstein | December 08, 2017 |
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Thinking Bing Part II: 5 Things to Know About Bing Ads

At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent that is true, you should familiarize with the differences both in the interface and in the ads themselves. Some of the differences are [...]

By Cate Patricolo | August 31, 2016 |
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Thinking Bing Part I: 4 Big Reasons to Add Bing to Your Marketing Portfolio

Are you ready to take the next step with your digital marketing? Bing searchers are waiting for you.[...]

By Cate Patricolo | August 18, 2016 |
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Is Emoji the Future of Search? Bing Seems to Think So

Bing loves emoji. For almost a year, you have been able to exclusively search with emoji on Bing. Most recently, Bing has taken their emoji support one step further with an in-house emoji keyboard (video at bottom of the article). While it is considered by some to be Bing’s [...]

By Holden Page | August 19, 2015 |
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