<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1335514809807467&amp;ev=PageView&amp;noscript=1">

Getting to know Google

For as much as Google knows about my personal life through emails, G-chat, Google+, Google Drive, and (let’s not forget) all those super-secret search queries, I don’t know nearly enough as I should about who Google is.[...]

By Mariah Ore | July 08, 2014 |
Read More

SEO vs. PPC — Know Your SEM

Search Engine Marketing can be confusing to the average business owner. Your job, after all, is to be an expert in your chosen field, not to be an expert in the field of SEM. Keeping up with all the latest marketing trends, buzzwords, and changes is a full-time job in itself -- [...]

By Mariah Ore | June 26, 2014 |
Read More

To Convert or to Brand — An Easy Question

Let’s talk about Geico, a company who has made themselves a household name with their wacky, character-driven commercials and catchy slogans. Their annual Adwords budget is about $23.7 million, according to this breakdown of Google’s revenue, and with the ability to spend that [...]

By Mariah Ore | June 19, 2014 |
Read More

Negative Keywords, Positive Results

“Adwords is tough for my industry,” a client told me once. In the scientific technology field, he said he was having trouble blocking his ads from being triggered by people who weren’t looking to buy his product. “It’s all kids my daughter’s age doing research for their science [...]

By Mariah Ore | June 16, 2014 |
Read More

Where Are My Google Ads?

Whether you are managing your Google AdWords campaign on your own or are using an agency you’ve definitely said to yourself at one point “Where are my Google ads?!” It can be very frustrating to be paying money to an agency or directly to Google yet not see your ads appear when [...]

By Tony Palazzo | May 01, 2014 |
Read More
Download The Free Ebook- How to Use AdWords: The Ulitmate Beginners Guide

Blog Topics

See all