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8 Ways to Fearlessly Tame Your AdWords Account

The end of the workday rolls around, and all you can think about is slipping into those comfy slippers, taking a deep breath and attempting to wrangle the beast, otherwise known as your Google AdWords account. Although the task of keeping up with your campaigns may be daunting, [...]

By Shelby Goldstein | May 02, 2016 |
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The Basics of Google AdWords Campaigns

You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and a display campaign? If you are selling products, should you use search ads or shopping ads?[...]

By Holden Page | September 16, 2015 |
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Why you Click on Ads

Before we can talk about what makes someone click on your ad, you should understand what makes you want to click an ad. After all, making the decision to interrupt your workflow and spend time on something you didn’t already prepare for is a big deal. That means the ad you [...]

By Holden Page | September 14, 2015 |
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What Google Wants From Content Creators

Google Search is not an easy beast to tame. It is constantly morphing to accommodate new web technologies, the demands of its users, and to prevent blackhat actors from manipulating results.[...]

By Holden Page | August 26, 2015 |
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The Four Alternatives to Google Analytics

There is no doubt that Google Analytics™ reigns supreme for tracking visitors to your website. It integrates with hundreds of third-party applications, supports tracking of your Google AdWords™ campaigns, and can manipulate your visitor data in a multitude of ways. And like many [...]

By Holden Page | August 17, 2015 |
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