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Understanding Keyword Match Types in AdWords

The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and you turn that prospect into a happy customer. Although the idea of it is straightforward, there is one commonly overlooked detail [...]

By Shelby Goldstein | March 15, 2017 |
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Finding Your Voice: A Guide for Social Media Newbies

What’s the big deal with using social media for business?  How do hashtags, handles, blogs, and viral vlogs have anything to do with a business reaching its performance goals? Is it all really necessary?[...]

By Kauri Voss | October 26, 2016 |
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Managing the Digital Conversation

If you’re reading this, it’s probably safe to assume that you’ve at least thought about or focused on SEM (Search Engine Marketing), and might have found yourself putting online reviews and content about your business on the back burner. This is one of the most common pitfalls of [...]

By Ashlee Schneider | September 28, 2016 |
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Thinking Bing Part II: 5 Things to Know About Bing Ads

At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent that is true, you should familiarize with the differences both in the interface and in the ads themselves. Some of the differences are [...]

By Cate Patricolo | August 31, 2016 |
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Unique Content- Your Ace in the Hole for SEO

I’m sure you’ve heard the phrase “content is king” when referring to content creation for your SEO campaign.  Although when playing your hand in SEO, I’d argue unique content creation is more like an ace than a king.  It trumps all other cards.  Let’s take a closer look:  [...]

By Brian Zinkel | July 12, 2016 |
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