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Increase your Organic Search Ranking: Keyword Research for SEO

Whether you’re a seasoned pro or just getting started, a refresher on the basic principles of Search Engine Optimization (SEO) never hurts. We’re breaking down a key, foundational element to every digital marketing strategy: keyword research for SEO. [...]

By Shelby Goldstein | October 19, 2017 |
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4 Steps to Tracking Conversions that will Make you Money

Imagine driving down a winding road with no headlights. It’s unpredictable, unreliable, and downright terrifying! This scene paints a picture of what it’s like to run an AdWords account without tracking conversions. Without proof of measurable data, there is no way to accurately [...]

By Shelby Goldstein | July 26, 2017 |
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Understanding Google's Search Engine Results Page

The Google search engine has transformed into a digital billboard. Businesses utilize strategy to compete for top spots on the results page, in hopes of catching the eye of a potential buyer.  That digital billboard is better known as a search engine results page (SERP). [...]

By Shelby Goldstein | May 16, 2017 |
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How to make money with Google AdWords: 7 Steps to Building Your Own Money-Making Machine

Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple. [...]

By Shelby Goldstein | May 11, 2017 |
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Understanding Keyword Match Types in AdWords

The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and you turn that prospect into a happy customer. Although the idea of it is straightforward, there is one commonly overlooked detail [...]

By Shelby Goldstein | March 15, 2017 |
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