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The Four Alternatives to Google Analytics

There is no doubt that Google Analytics™ reigns supreme for tracking visitors to your website. It integrates with hundreds of third-party applications, supports tracking of your Google AdWords™ campaigns, and can manipulate your visitor data in a multitude of ways. And like many [...]

By Holden Page | August 17, 2015 |
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5 Tips for Getting Started With In-Page Analytics

Did you know that within your existing Google Analytics account, you can see a report that gives you a visual assessment of your statistics for each page of your website?[...]

By Youssef El-Mansy | May 29, 2015 |
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Top 8 Google AdWords Fails (With Memes)

In the PPC industry, there are some big mistakes we as Google AdWords professionals see over and over and over and over and...well, let’s just say we see them a lot. So this week, we thought we’d share them with you. After all, who doesn’t love a good meme?[...]

By Mariah Ore | May 26, 2015 |
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A Quick Intro to SEO

You probably hear the acronym “SEO” tossed around quite a bit by fellow business owners. But do you know what makes SEO different than other types of online marketing? If you aren’t sure exactly what this term means and why it’s important to your business, read on.[...]

By Mariah Ore | February 24, 2015 |
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Combatting Click Fraud

If you’ve ever asked yourself whether your competitors could be clicking on your PPC ads, you are not alone. When your CPCs are high --and even when they’re not-- you have to do what you can to protect your investment. Google is still a phenomenal advertising platform, but it [...]

By Mariah Ore | February 17, 2015 |
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