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Understanding Keyword Match Types in AdWords

The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and you turn that prospect into a happy customer. Although the idea of it is straightforward, there is one commonly overlooked detail [...]

By Shelby Goldstein | March 15, 2017 |
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Fighting Off Fake Traffic: Ghost Referrals

In Google Analytics, you might have noticed lately a surge in sessions. At first glance you may attribute the increase to holiday traffic. However, before you go shouting the good news from the rooftops, you want to make sure you know what is causing the increase - the results [...]

By Benjamin Hong | December 06, 2016 |
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7 Habits of Highly Effective Landing Pages

"The farmer killed the goose to get at all the golden eggs, but he ended up destroying the golden egg business altogether." There’s a lesson in that fable for anyone who could benefit from better landing pages and more effective conversion optimization:[...]

By David Hoos | September 20, 2016 |
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Keeping Tabs on Your Ads & Auction Basics

The Ad Auction Unlike running your ad in the newspaper, AdWords is designed explicitly to get people to click on ads. The reason for this is simple -- Google makes money when ads get clicks, and thus prioritizes the ads that are most likely to be clicked. This means that Google [...]

By Trevor Miller | July 01, 2016 |
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Don't Google Your Ads

Launching your new account is an exciting time. Maybe you’re running ads for the first time, eager to drive business to your sleek new website, or maybe you’re an experienced advertiser, trying out a bold strategy with a new agency. Whoever you are, once those campaigns are [...]

By Trevor Miller | June 27, 2016 |
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