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Bing Ads vs Google AdWords: A Match Made for Success

In the digital marketing world, the terms “PPC” and “Google AdWords” are interchangeable-- you hear one, and think of the other. While we all know and love Google, its constant hype overshadows a secondary superstar that is the perfect compliment to your PPC strategy. This [...]

By Shelby Goldstein | December 08, 2017 |
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11 Holiday Shopping Statistics Your AdWords Campaigns Need to Succeed

The holidays season contains some of the biggest and best online shopping days of the year. As the brains behind your company’s AdWords account, understanding retail consumer behavior, during the holidays, is the edge you need to maximize this year’s campaign performance. We put [...]

By Shelby Goldstein | November 20, 2017 |
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The Results Are In!  America’s Next Top AdWords Champion

At the 2017 America's Next Top AdWords Champion event, Google recognized Logical Position (LP) for our Process Innovation Excellence. The real heroes behind this high praise are our software strategies, designed to increase operational efficiency, as well as our interactive CRM [...]

By Shelby Goldstein | November 14, 2017 |
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7 Ways To Maximize AdWords For Ecommerce During The Holidays

The holiday season may be underway, but it’s never too late to improve your holiday campaigns. Keep track of your process and performance before the season is over and look for new opportunities to boost holiday success. Even if your campaigns are all dialed in this year, these [...]

By Shelby Goldstein | November 14, 2017 |
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4 Honest Ways An AdWords Audit Can Save Your Business

You’re AdWords certified, you read ebooks, and you subscribe to AdWords blogs— so, why are your campaigns still draining your budget with little to no success? In times like these, an AdWords audit is just what your account needs to pull it out of its slump and set it in the [...]

By Shelby Goldstein | November 06, 2017 |
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