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What is Google AdWords and How Does it Work?

A look inside quality score, ad rank, and how the AdWords auction really works.[...]

By Shelby Goldstein | June 21, 2017 |
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Don't Google Your Ads

Launching your new account is an exciting time. Maybe you’re running ads for the first time, eager to drive business to your sleek new website, or maybe you’re an experienced advertiser, trying out a bold strategy with a new agency. Whoever you are, once those campaigns are [...]

By Trevor Miller | June 27, 2016 |
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Winning the Google Shopping Battle

Google can be one of the greatest drivers of bottom line profit to a company selling products online. However, far too often it is more a source of frustration and anger.  Through this article I hope to explain how to turn that frustration into a source of joy and profits for [...]

By Ryan Garrow | November 20, 2015 |
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Top 8 Google AdWords Fails (With Memes)

In the PPC industry, there are some big mistakes we as Google AdWords professionals see over and over and over and over and...well, let’s just say we see them a lot. So this week, we thought we’d share them with you. After all, who doesn’t love a good meme?[...]

By Mariah Ore | May 26, 2015 |
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Kill 'Em With Copy

Write Solid Ad Copy, Get More Clicks Even though the search network isn’t traditional advertising, you do have a few square inches all your own in which to present yourself to your target audience. Below I’ve outlined a few guidelines to keep in mind while brainstorming, most of [...]

By Mariah Ore | August 14, 2014 |
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