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National Small Business Week: Why Our Small Businesses Stand Out

Logical Position (LP) loves all of the clients we serve, both large and small. But since this is National Small Business Week, we wanted to highlight what makes our small business clients stand out.[...]

By Lina Allen | May 09, 2019 |
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Stop Wasting Money with Google Ads: Start with Your Default Settings

Getting your Google Ads account up and running is a feat in and of itself. So much so, that people often assume the default settings that are in place upon setup will automatically benefit them—that’s why they are there, right? The truth of the matter is that Google Ads default [...]

By Matthew Peterson | April 23, 2019 |
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7 Components of Irresistibly Clickable Facebook Ads

Facebook is a social platform - but it’s not always an inclusive one. As advertisers, we are the outcasts of the feed, always one misguided post away from a “hide ad”. We want to fit in just as much as we want to stand out. Our intentions are obvious, so the way we present [...]

By Lauren Becker | March 25, 2019 |
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4 Steps to Structure Campaigns for Long-Term Performance

A well-structured Google Ads campaign can help you reach your overall business goals by increasing revenue and brand awareness with scientific precision. But before we discuss proper campaign structure, make sure you possess a basic understanding of Google Ads and a set of [...]

By Jake Weber | January 16, 2019 |
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Conversion Tracking: What It Is, Why You Need It, & How To Use It

Tracking conversions within your Google Ads account lets you know, with complete certainty, whether or not your current efforts are bringing the results you desire. This article will cover the major benefits of tracking conversions with a focus on Search and Shopping campaigns. [...]

By Matthew Peterson | December 28, 2018 |
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