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Will Google Block Your Ads? (More) Changes to Chrome's Ad Policy Coming in 2018

Google constantly makes updates to its search algorithms, networks, and advertising policies. With all this change, it can be hard to keep your digital marketing campaigns optimized for the most popular search engine in the world. The next major change coming will affect what [...]

By Peter Gillon | January 16, 2018 |
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Jedi or Sith? How to Avoid the Dark Side of AdWords

Ever wonder how to generate a higher ROI from your campaigns, without crossing over to the dark side of AdWords? Be patient Padawan, you’re about to learn the mindset of an AdWords Jedi and how to create an account that will not only increase ROI, but sustain growth for many [...]

By Tyrrell Stewart | December 22, 2017 |
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Bing Ads vs Google AdWords: A Match Made for Success

In the digital marketing world, the terms “PPC” and “Google AdWords” are interchangeable-- you hear one, and think of the other. While we all know and love Google, its constant hype overshadows a secondary superstar that is the perfect compliment to your PPC strategy. This [...]

By Shelby Goldstein | December 08, 2017 |
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11 Holiday Shopping Statistics Your AdWords Campaigns Need to Succeed

The holidays season contains some of the biggest and best online shopping days of the year. As the brains behind your company’s AdWords account, understanding retail consumer behavior, during the holidays, is the edge you need to maximize this year’s campaign performance. We put [...]

By Shelby Goldstein | November 20, 2017 |
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The Results Are In!  America’s Next Top AdWords Champion

At the 2017 America's Next Top AdWords Champion event, Google recognized Logical Position (LP) for our Process Innovation Excellence. The real heroes behind this high praise are our software strategies, designed to increase operational efficiency, as well as our interactive CRM [...]

By Shelby Goldstein | November 14, 2017 |
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