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Negative Keywords, Positive Results

“Adwords is tough for my industry,” a client told me once. In the scientific technology field, he said he was having trouble blocking his ads from being triggered by people who weren’t looking to buy his product. “It’s all kids my daughter’s age doing research for their science [...]

By Mariah Ore | June 16, 2014 |
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Google AdWords: Make Mobile Marketing Easy

Why mobile? Because you’ve heard it: Americans are on the go. In a 2013 study, The Nielsen Company found that around 46% of searchers are searching exclusively on a mobile device. And you’ve probably been one of them, frantically typing in a search for tickets online at the last [...]

By Mariah Ore | June 12, 2014 |
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All About Image Extensinons

Have you ever wished you could make your ad stand out more on Google Adwords? It would be nice, wouldn’t it? As of now, Adwords for Google’s Search pages is limited to plain text ads, but as Google continues its beta test of the new image extensions from last year, select [...]

By Mariah Ore | June 09, 2014 |
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Top 5 Benefits of PPC: A Quick Introduction

Have you ever wondered what all the fuss over Google Adwords is about? We broke down the five benefits of PPC that set paid search advertising apart.[...]

By Mariah Ore | June 05, 2014 |
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The Truth About Your PPC Management Company

7 Tips to Help You Make Sure Your Internet Marketing Company is Working For You[...]

By Mariah Ore | June 01, 2014 |
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