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It’s All in the Logo: How to Design a Lasting Logo and Why it Matters

What’s in a Logo? The idea of a “brand logo” goes back to the old west, when cowboys would imprint their cattle with branding irons to mark them as their own. Though it’s a little painful to imagine, this image speaks to the fundamental purpose of your company’s logo: to mark [...]

By Peter Gillon | March 15, 2018 |
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The Source Of Truth Will Set You Free: A Fail-Safe Way To Generate Data You Can Trust

Every business needs a guiding light. As a digital marketer, that light is the data guiding your marketing initiatives. If that light isn’t clear among all parties, the inconsistent spread of vital information can be your downfall. How can you avoid this potential disaster? The [...]

By Shelby Goldstein | March 07, 2018 |
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Ecommerce Sales Forecasting: How to Plan PPC For 2018

Wouldn’t it be great if you could read minds? If you could, you’d definitely be invaluable to the success of your eCommerce company’s paid search campaigns. That ability may be out of reach, but luckily, PPC provides the power to forecast the future outcome of your campaign [...]

By Shelby Goldstein | February 07, 2018 |
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4 Ways PPC Can Take Your Business To The Next Level

If only there were a marketing tool out there that allowed direct and immediate access to your ideal customer base--24 hours-a-day, 7 days-a-week. What if that same tool could get your business in front of potential customers actively searching for your products or services?[...]

By Shelby Goldstein | January 31, 2018 |
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2017 Holiday Shopping Recap: A Proven Strategy For Future Success

Another holiday season is behind us, and as anticipated, it was a big win for the retail industry. With a record number of shoppers and increased revenue, it’s fair to say many businesses were successful. See for yourself, in this 2017 holiday shopping recap:[...]

By Shelby Goldstein | January 26, 2018 |
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