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3 Microsoft Advertising (formerly Bing Ads) Myths Debunked

Microsoft Ads (formerly known as Bing Ads) is an excellent, yet often underestimated search engine marketing platform. While the majority of PPC ad dollars are being funneled to Google, there is a wealth of opportunity just waiting to be capitalized on by businesses of all sizes [...]

By Ashlee Schneider | July 02, 2019 |
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Fitness Expert Or Digital Marketer? Finding The Fitness Marketing Mindset

In the fitness industry, mindset plays a powerful role in helping someone push through challenging, physical exercise and evolve as an individual. When it comes to marketing your fitness business, that same mindset of determination and perseverance directly translates into your [...]

By Karly Osten | June 25, 2019 |
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Single Product Ad Groups: A Proven Strategy To Generate More Sales

Single Product Ad Groups (SPAGs) are one of the best ways to generate more sales in your Google Ads campaigns. They can be scary—they take a long time to set up, even longer to upload into the Google Ads interface, and the sheer volume of ad groups in a campaign can be [...]

By David Johnson | June 18, 2019 |
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From The Mind Of A Marketer: Life As a Paid Search Specialist

I worked in a client-facing role as a Paid Search Specialist (PSS) for the majority of my time at Logical Position, and last month I had the opportunity to transition to a writing position on our internal marketing team. This gives me a unique perspective since I have in-depth [...]

By Lina Allen | June 12, 2019 |
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Hitting the Bullseye: How To Find Your Target Audience

Ever feel like your ads aren’t reaching the right audience? When you started your adventure with PPC advertising, did you feel like you were driving with a blindfold on? Audience targeting is a powerful tool, used to guide potential customers down the sales funnel, transforming [...]

By Youssef El-Mansy | June 04, 2019 |
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