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Now's the Time to Analyze Your Google Ads Holiday Data: A 4-Step Guide

The holidays may be a few months out, but now’s the time to determine how well your Google Ads campaigns performed last year. Regardless of how your 2018 holiday season went, understanding the cause and effect of your campaign strategy will guarantee growth in the upcoming [...]

By Matthew Peterson | September 25, 2019 |
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How Local Businesses Can Leverage Paid Search To Drive In-Store Traffic

Local businesses have historically been hesitant to invest in paid search, because it’s been difficult to track. Employees will ask customers where they heard about the company, and customer will often just say “online.” So how can a local business measure its success with paid [...]

By Phil Schneider | September 19, 2019 |
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From The Mind Of A Marketer: Solving Holiday Ecommerce Hangups

For most people, the holidays are a wonderful time to relax, eat delicious food and spend some quality time with your loved ones. But for business owners, the holidays can actually be the most stressful time of the year. In this article, I’ve provided solutions to common issues [...]

By Lina Allen | September 10, 2019 |
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Key SEO Factors to Consider During a Website Redesign

Redesigning your website can help you provide a better user experience and grow your brand’s presence. However, it’s important to consider the SEO implications during this process. If you’d like to preserve and increase your organic rankings, you’ll need to keep your eye out for [...]

By Randy Weber | August 21, 2019 |
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How to Improve your Website's Crawlability and Indexability

Although no one knows Google’s exact search algorithm, there are certain aspects of your website that you can optimize for better crawlability and indexability. Properly implementing these amendments, in conjunction with a comprehensive SEO strategy, can increase your chances of [...]

By Randy Weber | August 13, 2019 |
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