<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1335514809807467&amp;ev=PageView&amp;noscript=1">

4 Steps to Structure Campaigns for Long-Term Performance

A well-structured Google Ads campaign can help you reach your overall business goals by increasing revenue and brand awareness with scientific precision. But before we discuss proper campaign structure, make sure you possess a basic understanding of Google Ads and a set of [...]

By Jake Weber | January 16, 2019 |
Read More

Conversion Tracking: What It Is, Why You Need It, & How To Use It

Tracking conversions within your Google Ads account lets you know, with complete certainty, whether or not your current efforts are bringing the results you desire. This article will cover the major benefits of tracking conversions with a focus on Search and Shopping campaigns. [...]

By Matthew Peterson | December 28, 2018 |
Read More

Facebook Ads vs. Google Ads: Which Should Your Business Choose?

Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, Facebook Ads and Google Ads don’t deliver the same results.[...]

By Matthew Peterson | November 30, 2018 |
Read More

Raising Your Return this Holiday Season: 12 Google Shopping Insights

It would be an understatement to say it’s important to prepare your Google Shopping account for the ever-profitable holiday season. Unfortunately, many businesses struggle to run campaigns that take full advantage of the season’s potential, missing out on valuable opportunities [...]

By Matthew Peterson | November 21, 2018 |
Read More

Run Your Best Google Shopping Holiday Campaigns Ever

Let's face it. The holiday shopping season can be extremely stressful for Ecommerce companies. So it's no wonder that so many companies let their Google Ads campaigns fall to the wayside during this hectic time. But even though it's easy not to give your campaigns the attention [...]

By Matthew Peterson | November 15, 2018 |
Read More
Download The Free Ebook- How to Use AdWords: The Ulitmate Beginners Guide