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Fitness Expert Or Digital Marketer? Finding The Fitness Marketing Mindset

By Karly Osten | June 25, 2019

In the fitness industry, mindset plays a powerful role in helping someone push through challenging, physical exercise and evolve as an individual. When it comes to marketing your fitness business, that same mindset of determination and perseverance directly translates into your marketing strategy.

Whether you’re a fitness entrepreneur or not, the following breakdown of a fitness marketing mindset will help you adopt a healthy headspace to turn your business into a true champion.

Be Determined

Being a fitness entrepreneur takes a great deal of determination.

Not only do you have to motivate yourself to stay healthy and active, but you also have to motivate other people to do the same. That could be pumping up one person or 100—a fitness expert is bringing the same attitude and determination to their business regardless.

Digital marketing requires that same kind of mindset. Having a strong digital marketing strategy is important for every business, but that doesn’t make it easy to do.

Be Agile

Have you ever tried teaching a workout class? It’s no easy task, and agility is one of the most vital skills needed for it. In the case of fitness instructors, they need to be agile so that they can do their workouts successfully. They need to be able to demonstrate the exercises they’re teaching well enough for the class to accurately model. Agility allows fitness trainers to combine fluid movements and motions to create new ways of moving their body.

Agility is also a necessary component of digital marketing. The world of digital marketing is constantly evolving, and experts in the field must be able to adapt quickly to changes and new product features. Staying reactive will also allow digital marketers to adjust their strategy quickly if something’s not working correctly.

Business owners need to be agile in order to adapt to an evolving digital marketing landscape.

Be Coordinated

Coordination is necessary in all facets of the fitness world, from being a fitness entrepreneur. For example, fitness instructors need to be able to coordinate the workouts they’re teaching with the rest of the class while integrating music and workout equipment into the routine.

Coordination is also necessary for a successful digital marketing strategy. Business owners need to align their different strategies to fit cohesively with one another. Your SEO, PPC, social media, and website should all work together to build brand awareness and engage people.

Business owners need to coordinate their different digital marketing strategies.

Aim for Accuracy

Accuracy ensures workouts, equipment, supplements, and nutrition are all being utilized in the most efficient way. Performing fitness-related tasks without accuracy could cause one to risk hurting themselves or jeopardizing their health.

And when it comes to digital marketing, accuracy is critical to the health and longevity of your business. You need to be managing your various campaigns with a high degree of accuracy, but even more importantly, you have to be portraying your business information accurately to your customers in order to build a reputable brand.

Business owners need to portray their business information accurately.

Even though fitness industry professionals and digital marketers constitute two very different professions—they share many of the same traits needed to be successful, and each could learn a lot from the other.

If you’re an entrepreneur in the fitness industry looking to give your digital marketing a boost, download our Google Ads checklist.

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Karly Osten

Karly Osten is Logical Position's Event Marketing Specialist. When she's not developing and orchestrating revenue-driving events, you can find her climbing mountains and adventuring in the great outdoors.
By Karly Osten | June 25, 2019
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