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Five Landing Page Services You Should Be Using

By Holden Page | August 04, 2015

Converting visitors into email subscribers, customers, or followers takes more than a lackluster template your web host gave you. It takes a landing page built specifically to convince your visitors to take action. A well-built and relevant landing page can also help improve your Google AdWords Quality Score. Here are five landing page services that let you easily create and immediately convert.

LeadPages

LeadPages is one of the most robust landing page companies you can work with. It offers an array of landing pages built for sales, webinars, website launches, and opt-ins. You can customize each landing page with an easy-to-use visual editor. Templates are also 100% responsive for your mobile visitors.

LeadPages also lets you host your landing page on its servers, push the landing page to your website, or host it on your WordPress self-hosted site with a plugin. They also integrate with dozens of email marketing software (EMS) solutions such as MailChimp and online store creator 1ShoppingCart.

Plans with LeadPages start at $25 per month paid annually with a thirty-day money back guarantee.

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Unbounce

Much like LeadPages, Unbounce also offers a wide variety of easy-to-edit templates. All templates from Unbounce are also mobile responsive. You can pick templates based on your conversion goals, such as increasing click-throughs, advertising your mobile app, or increasing leads. You can also enhance your landing page with custom code using Unbounce’s Script Manager.

Unbounce landing page

For Google AdWords customers, Unbounce offers a unique feature called Dynamic Text Replacement (DTR). Unbounce wil automatically adjust the copy on your page based on the search queries your visitors used to reach your page. This ensures that your content is relevant, which could also help improve your AdWords Quality Score.

Unbounce also integrates with many service providers, including Shopify, Facebook, and AWeber. To get you started, Unbounce offers a thirty-day free trial with plans starting at $49 per month.

Instapage

If you are easily overwhelmed by numerous features, then Instapage may serve you well. Instapage touts its simplicity by claiming you can “create a landing page in just 3 minutes.” With over eighty mobile responsive templates built for a variety of different use cases, you are bound to find one that fits your needs.

While Instapage is simple to use, it does not lack on core features. You can A/B test your landing pages, view stats, and integrate your Instapage landing page with Facebook, PayPal, and other services.

You can try Instapage free with a number of limitations. Plans start at $29 per month for more visitors and additional landing pages.

Lander

A landing page is only as great as its designer. Lander’s designers “eat, think and sleep conversion.” Its landing page templates attest to this dedication. There are many beautiful landing pages you can choose from that will serve a variety of needs. Lander has landing pages that will effectively display your products, increase your e-commerce sales, or improve your conversions.

lander screenshot

While Lander’s focus on design is apparent, they do not let their feature set be superseded by competitors. Lander offers a number of third-party integrations, a WYSIWYG editor, A/B testing, and support for Google Fonts.

Prices for Lander start at $22 a month if you pay annually. Each tier comes with a fourteen-day free trial, no credit card required.

GetResponse

GetResponse offers its users a comprehensive solution to email marketing and landing page creation. Instead of separating the two services — such as using MailChimp and LeadPages — GetResponse manages both sides of the coin for you.

To get started, you can choose from over 100 customizable and responsive landing page templates with matching thank you pages. You can either host your landing page with GetResponse for free (using a subdomain) or on your domain. GetResponse landing pages will also allow you to embed videos from Youtube, publish your landing page to Facebook, and add a PayPal buy button to encourage sales.

Once you have converted visitors into subscribers, you can start sending your newly-minted subscribers emails from GetResponse using their email creator.

If you are not a fan of switching between an email marketing service and a landing page creator, GetResponse is likely your ideal all-in-one solution. Plans with GetResponse start at $15 a month. You can save an additional 18% on any plan if you commit annually.

Regardless of which landing page service you choose, it is pertinent that your landing page does it job. An effective landing page will follow these guidelines from Google:

  • Be useful and relevant
  • Be fast
  • Be transparent
  • Be user-friendly
  • Be engaging

Any of the landing page services mentioned above can help you adhere to best practices for your landing page.

Don't want to do it all yourself? Consider reviewing our web design services and we can help you accomplish your goals.

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Holden Page

Holden Page is a technical writer who uses up most of his word bank tweeting. He enjoys writing about tech, marketing, and shopping for boots he doesn't need.