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4 Things to Think About When Improving Your Website

By Tony Palazzo | August 22, 2013

Having a high quality website is a must for businesses who want to take advantage of the growing trend of online shopping. But having a great web design means creating a website that does a lot more than simply look nice. In fact, the best website features might be ones that a consumer will not even notice. If an owner or manager wants to create a site that gains lots of traffic and helps boost sales, they will have to make sure to utilize some helpful website design tips that are geared towards more than just a great aesthetics.

1. SEO

More than 40 percent of search engine users will click on the top ranked link on a results page, so working for high rankings is a must. Because of that, publishing content and building a website that can improve search engine rankings is always beneficial. Coupling that with a PPC strategy, which has a lower cost per conversion rate than tradition advertising techniques like TV, radio, and print, can go a long way towards attracting new customers.

2. Social Networking

While a professional web design should make it easy for individuals to find product information and make a purchase, businesses should also try to use their site to get in touch with consumers. At least 65 percent of adult internet users regularly visit at least one social networking site, and 41 percent of B2C companies have earned a customer through social media. Adding social media links is one of the easiest and most effective website design tips that businesses can use.

3. Advertising

While allowing advertisements is a great way for a site to become profitable, owners need to be careful about how they use them. In the 25 to 34 year old demographic, a staggering 84 percent of people say that they have left a favorite website because ads were either irrelevant or obtrusive. Avoiding that problem is a must for businesses that want to provide consumers with a positive online experience.

4. Mobile Optimization

The number of people who are using their smart phones and tablets to shop is growing every day, and many sites fail to take that into consideration when they are constructing a new website. In order to increase visibility, businesses need to make sure that they have a responsive website design or mobile app that allows users to research and buy items while they are on the go, not just at their home PC.

Tony Palazzo

Tony has been with Logical Position since 2010 and manages operations and marketing. He's a tech nerd that's addicted to Photoshop, Red Bull, social media, Amazon, and Survivorman.
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