The Ad Auction Unlike running your ad in the newspaper, AdWords is designed explicitly to get people to click on ads. The reason for this is simple -- Google makes money when ads get clicks, and thus prioritizes the ads that are most likely to be clicked. This means that Google [...]
About Trevor Miller
Trevor Miller is enthusiastic about all things PPC. When he’s not working with clients or writing scripts he’s likely playing board games, gardening, or powering his way through the latest and greatest TV shows.
Recent Posts
Launching your new account is an exciting time. Maybe you’re running ads for the first time, eager to drive business to your sleek new website, or maybe you’re an experienced advertiser, trying out a bold strategy with a new agency. Whoever you are, once those campaigns are [...]
