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About Shelby Goldstein

Shelby Goldstein is Logical Position's Content Marketing Specialist, driven to educate passionate individuals looking to grow their digital marketing skills. When she's not translating technical jargon, she's most likely striking a fierce yoga pose or laughing at her own bad jokes.
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Recent Posts

4 Steps to Tracking Conversions that will Make you Money

Imagine driving down a winding road with no headlights. It’s unpredictable, unreliable, and downright terrifying! This scene paints a picture of what it’s like to run an AdWords account without tracking conversions. Without proof of measurable data, there is no way to accurately [...]

By Shelby Goldstein | July 26, 2017 |
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7 Tips for Writing the Best Ad Copy to Drive Conversions

It’s easy to overlook the power great ad copy can hold over your AdWords campaigns. When motivated searchers come face-to-face with your ad, it’s the content within the ad that has the ability to influence their decision to click and continue along the path to purchase.[...]

By Shelby Goldstein | July 12, 2017 |
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What is Google AdWords and How Does it Work?

A look inside quality score, ad rank, and how the AdWords auction really works.[...]

By Shelby Goldstein | June 21, 2017 |
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4 Quick Ways to Make the Most of your AdWords Campaigns

As a small business owner or marketing manager, chances are, you wear many different hats. While you're running around, juggling numerous responsibilities, the idea of sitting down to manage a Google AdWords account may come as an afterthought.   [...]

By Shelby Goldstein | June 01, 2017 |
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Understanding Google's Search Engine Results Page

The Google search engine has transformed into a digital billboard. Businesses utilize strategy to compete for top spots on the results page, in hopes of catching the eye of a potential buyer.  That digital billboard is better known as a search engine results page (SERP). [...]

By Shelby Goldstein | May 16, 2017 |
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