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About Shelby Goldstein

Shelby Goldstein is Logical Position's Content Marketing Specialist, driven to educate passionate individuals looking to grow their digital marketing skills. When she's not translating technical jargon, she's most likely striking a fierce yoga pose or laughing at her own bad jokes.
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Recent Posts

Google Shopping Holiday Analysis Worksheet

The holiday season is a time for giving— and a peak time for buying. The biggest eCommerce shopping days of the year fall within the holiday season, so we put together helpful tips on how to go about your Google Shopping holiday analysis  to prepare you for this season. If [...]

By Shelby Goldstein | October 03, 2017 |
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Top 5 Reasons To Outsource PPC Management

For many companies, PPC campaigns are often thrown to the side and treated like another checkbox on a long to-do list. These top five reasons to outsource PPC management will uncover a number of opportunities your business may be missing and can easily capitalize on.   [...]

By Shelby Goldstein | September 13, 2017 |
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4 Steps to Tracking Conversions that will Make you Money

Imagine driving down a winding road with no headlights. It’s unpredictable, unreliable, and downright terrifying! This scene paints a picture of what it’s like to run an AdWords account without tracking conversions. Without proof of measurable data, there is no way to accurately [...]

By Shelby Goldstein | July 26, 2017 |
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7 Tips for Writing the Best Ad Copy to Drive Conversions

It’s easy to overlook the power great ad copy can hold over your AdWords campaigns. When motivated searchers come face-to-face with your ad, it’s the content within the ad that has the ability to influence their decision to click and continue along the path to purchase.[...]

By Shelby Goldstein | July 12, 2017 |
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What is Google AdWords and How Does it Work?

A look inside quality score, ad rank, and how the AdWords auction really works.[...]

By Shelby Goldstein | June 21, 2017 |
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