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About Matthew Peterson

Matthew Peterson is a Content Marketing Specialist for Logical Position. When he's not at his desk typing away while listening to his favorite jazz radio station, he can be found frequenting the various movie theaters in his area, painting, or exploring the world around him.
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Recent Posts

Logical Position Wins Oregon Ethics in Business Award

The team at Logical Position (LP) is proud to announce our recognition by the Rotary Club of Portland at its 2019 Oregon Ethics in Business Awards. LP was honored for upholding high ethical standards and how well we integrate them into all aspects of the company.[...]

By Matthew Peterson | May 23, 2019 |
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Stop Wasting Money with Google Ads: Start with Your Default Settings

Getting your Google Ads account up and running is a feat in and of itself. So much so, that people often assume the default settings that are in place upon setup will automatically benefit them—that’s why they are there, right? The truth of the matter is that Google Ads default [...]

By Matthew Peterson | April 23, 2019 |
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Conversion Tracking: What It Is, Why You Need It, & How To Use It

Tracking conversions within your Google Ads account lets you know, with complete certainty, whether or not your current efforts are bringing the results you desire. This article will cover the major benefits of tracking conversions with a focus on Search and Shopping campaigns. [...]

By Matthew Peterson | December 28, 2018 |
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Facebook Ads vs. Google Ads: Which Should Your Business Choose?

Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, Facebook Ads and Google Ads don’t deliver the same results.[...]

By Matthew Peterson | November 30, 2018 |
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Raising Your Return this Holiday Season: 12 Google Shopping Insights

It would be an understatement to say it’s important to prepare your Google Shopping account for the ever-profitable holiday season. Unfortunately, many businesses struggle to run campaigns that take full advantage of the season’s potential, missing out on valuable opportunities [...]

By Matthew Peterson | November 21, 2018 |
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