Whether you’re brand new to AdWords or looking to revamp your campaigns, this tutorial will teach you how to use the Google Keyword Planner and will highlight the basic steps to finding great keywords to fit your marketing goals and to take your ads to the top.[...]

It’s easy to overlook the power great ad copy can hold over your AdWords campaigns. When motivated searchers come face-to-face with your ad, it’s the content within the ad that has the ability to influence their decision to click and continue along the path to purchase.[...]

If you’re not sure what offerings to focus on, a great place to start is with products and services that are already top sellers for your business.[...]

    Building your AdWords account can be intimidating- What should go in a campaign? What’s an ad group? An easy method to get started with is organizing it based on your website’s navigation menu. [...]

A look inside quality score, ad rank, and how the AdWords auction really works.[...]