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Facebook Ads vs. Google Ads: Which Should Your Business Choose?

Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, Facebook Ads and Google Ads don’t deliver the same results.[...]

By Matthew Peterson | November 30, 2018 |
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Raising Your Return this Holiday Season: 12 Google Shopping Insights

It would be an understatement to say it’s important to prepare your Google Shopping account for the ever-profitable holiday season. Unfortunately, many businesses struggle to run campaigns that take full advantage of the season’s potential, missing out on valuable opportunities [...]

By Matthew Peterson | November 21, 2018 |
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Run Your Best Google Shopping Holiday Campaigns Ever

Let's face it. The holiday shopping season can be extremely stressful for Ecommerce companies. So it's no wonder that so many companies let their Google Ads campaigns fall to the wayside during this hectic time. But even though it's easy not to give your campaigns the attention [...]

By Matthew Peterson | November 15, 2018 |
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3 Goal Setting Hacks to Make Money with Google Ads

A question many businesses ask themselves after setting up their Google Ads account is “Now what?” Without a specific goal in mind, your digital marketing efforts can feel aimless and unfocused. That’s why, to truly make the most of the Google Ads platform, you have to get clear [...]

By Matthew Peterson | November 13, 2018 |
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Ecommerce Order Fulfillment 101: Shipping Options and Best Practices

Your customers’ experience doesn’t end after they check out on your online store.[...]

By Rachel Burns | November 07, 2018 |
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