Single Product Ad Groups (SPAGs) are one of the best ways to generate more sales in your Google Ads campaigns. They can be scary—they take a long time to set up, even longer to upload into the Google Ads interface, and the sheer volume of ad groups in a campaign can be [...]
I worked in a client-facing role as a Paid Search Specialist (PSS) for the majority of my time at Logical Position, and last month I had the opportunity to transition to a writing position on our internal marketing team. This gives me a unique perspective since I have in-depth [...]
Ever feel like your ads aren’t reaching the right audience? When you started your adventure with PPC advertising, did you feel like you were driving with a blindfold on? Audience targeting is a powerful tool, used to guide potential customers down the sales funnel, transforming [...]
The team at Logical Position (LP) is proud to announce our recognition by the Rotary Club of Portland at its 2019 Oregon Ethics in Business Awards. LP was honored for upholding high ethical standards and how well we integrate them into all aspects of the company.[...]
We’re thrilled to announce that Logical Position won three major awards at the 2019 Global Microsoft Advertising Partner Awards. In addition to being named Microsoft's Global Channel Partner of the Year and the Bing Innovation Partner of the Year, we won the Bing Channel Partner [...]
