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Meet Alfred: LP’s Automation Software

Alfred is changing the game. How, exactly? It makes optimizing accounts easier and more efficient by being a second pair of eyes watching over your account, constantly monitoring for small issues before they ever get the chance to grow. In a time when automation is becoming more [...]

By Lina Allen | August 08, 2019 |
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Product Data Feeds: Mysteries Revealed

Your product data feed is the backbone of your Google shopping ads. The quality of your data feed is one of the most important factors in determining how your ads will perform. Unfortunately, data feeds can be complicated to set up and even more difficult to understand.[...]

By Marc Card | July 23, 2019 |
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From The Mind Of A Marketer: 4 Optimization Tips To Help Your PPC Campaigns Succeed

Optimizations are critical to the success of your Google Ads campaigns. If your campaigns are underperforming, it’s important to take corrective action to ensure you’re not wasting your budget. And if things are running smoothly, you’ll want to capitalize on that and keep the [...]

By Lina Allen | July 10, 2019 |
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3 Microsoft Advertising (formerly Bing Ads) Myths Debunked

Microsoft Ads (formerly known as Bing Ads) is an excellent, yet often underestimated search engine marketing platform. While the majority of PPC ad dollars are being funneled to Google, there is a wealth of opportunity just waiting to be capitalized on by businesses of all sizes [...]

By Ashlee Schneider | July 02, 2019 |
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Fitness Expert Or Digital Marketer? Finding The Fitness Marketing Mindset

In the fitness industry, mindset plays a powerful role in helping someone push through challenging, physical exercise and evolve as an individual. When it comes to marketing your fitness business, that same mindset of determination and perseverance directly translates into your [...]

By Karly Osten | June 25, 2019 |
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