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Key SEO Factors to Consider During a Website Redesign

Redesigning your website can help you provide a better user experience and grow your brand’s presence. However, it’s important to consider the SEO implications during this process. If you’d like to preserve and increase your organic rankings, you’ll need to keep your eye out for [...]

By Randy Weber | August 21, 2019 |
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How to Improve your Website's Crawlability and Indexability

Although no one knows Google’s exact search algorithm, there are certain aspects of your website that you can optimize for better crawlability and indexability. Properly implementing these amendments, in conjunction with a comprehensive SEO strategy, can increase your chances of [...]

By Randy Weber | August 13, 2019 |
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Meet Alfred: LP’s Automation Software

Alfred is changing the game. How, exactly? It makes optimizing accounts easier and more efficient by being a second pair of eyes watching over your account, constantly monitoring for small issues before they ever get the chance to grow. In a time when automation is becoming more [...]

By Lina Allen | August 08, 2019 |
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Product Data Feeds: Mysteries Revealed

Your product data feed is the backbone of your Google shopping ads. The quality of your data feed is one of the most important factors in determining how your ads will perform. Unfortunately, data feeds can be complicated to set up and even more difficult to understand.[...]

By Marc Card | July 23, 2019 |
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From The Mind Of A Marketer: 4 Optimization Tips To Help Your PPC Campaigns Succeed

Optimizations are critical to the success of your Google Ads campaigns. If your campaigns are underperforming, it’s important to take corrective action to ensure you’re not wasting your budget. And if things are running smoothly, you’ll want to capitalize on that and keep the [...]

By Lina Allen | July 10, 2019 |
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