A well-structured Google Ads campaign can help you reach your overall business goals by increasing revenue and brand awareness with scientific precision. But before we discuss proper campaign structure, make sure you possess a basic understanding of Google Ads and a set of [...]
Tracking conversions within your Google Ads account lets you know, with complete certainty, whether or not your current efforts are bringing the results you desire. This article will cover the major benefits of tracking conversions with a focus on Search and Shopping campaigns. [...]
Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, Facebook Ads and Google Ads don’t deliver the same results.[...]
It would be an understatement to say it’s important to prepare your Google Shopping account for the ever-profitable holiday season. Unfortunately, many businesses struggle to run campaigns that take full advantage of the season’s potential, missing out on valuable opportunities [...]
Let's face it. The holiday shopping season can be extremely stressful for Ecommerce companies. So it's no wonder that so many companies let their Google Ads campaigns fall to the wayside during this hectic time. But even though it's easy not to give your campaigns the attention [...]
