The proverbial white whale of SEOs everywhere, the Featured Snippet remains elusive, but not for long! If you haven’t heard about it, you’ve at least caught a glimpse of its beauty as it, every so often, emerges above Google’s SERP. But what is it, and is it worth your time [...]

For many companies, PPC campaigns are often thrown to the side and treated like another checkbox on a long to-do list. These top five reasons to outsource PPC management will uncover a number of opportunities your business may be missing and can easily capitalize on.   [...]

A website that’s easy on the eyes isn’t always easy to use. An attractive website is great, but it’s only one piece of the puzzle. If your website is beautiful but the user experience is poor, you haven’t addressed the root of the problem.[...]

Imagine driving down a winding road with no headlights. It’s unpredictable, unreliable, and downright terrifying! This scene paints a picture of what it’s like to run an AdWords account without tracking conversions. Without proof of measurable data, there is no way to accurately [...]

Whether you’re brand new to AdWords or looking to revamp your campaigns, this tutorial will teach you how to use the Google Keyword Planner and will highlight the basic steps to finding great keywords to fit your marketing goals and to take your ads to the top.[...]