What is PPC? Pay-per-click (PPC) advertising provides businesses of all sizes access to millions of potential customers across the internet. PPC works by serving ads to people who are actively searching for, or have already expressed interest in, a company’s products or services.[...]
There's no shortcut to learning Google Ads (formerly known as Google AdWords), but there are many great resources out there to make the process easier. If you follow the steps below, you'll be up-and-running in Google Ads in no time.[...]
The days of face-to-face shopping may appear to be fading, but one phone call could give your e-commerce business the competitive edge over your toughest competitors. We’re joined by CallRail to talk strategy on how to compete in today’s e-commerce industry and how to increase [...]
For years, Google has been perfecting the ultimate transformation. I like to call it: the new, Google AdWords interface-lift. Google announced, by the end of this year, the new interface will become the only interface—for now.[...]
Is your AdWords performance at a standstill? Kick your performance back into high gear with a Google AdWords health check. We partnered with our friends over at Google to show you, step-by-step, how to diagnose areas of waste within your AdWords account and immediate actions you [...]
