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AdWords Update: New Year, New Exact Match

While you’ve been slaving over your AdWords campaigns for the past couple weeks, Google unveiled its most buzzed about AdWords update since the new year, and changed the game for exact match types. *If you were feeling confident about match types after reading our latest blog [...]

By Shelby Goldstein | March 27, 2017 |
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Understanding Keyword Match Types in AdWords

The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and you turn that prospect into a happy customer. Although the idea of it is straightforward, there is one commonly overlooked detail [...]

By Shelby Goldstein | March 15, 2017 |
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5 Red Flags of a Toxic Google AdWords Management Company

It’s hard enough juggling job responsibilities; let alone if one of those is learning how to manage Google Adwords.  A lot of companies choose to work with a provider to ensure their account management is done correctly.  But as we know, not all companies are created equal.[...]

By Shelby Goldstein | March 08, 2017 |
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Fighting Off Fake Traffic: Ghost Referrals

In Google Analytics, you might have noticed lately a surge in sessions. At first glance you may attribute the increase to holiday traffic. However, before you go shouting the good news from the rooftops, you want to make sure you know what is causing the increase - the results [...]

By Benjamin Hong | December 06, 2016 |
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Finding Your Voice: A Guide for Social Media Newbies

What’s the big deal with using social media for business?  How do hashtags, handles, blogs, and viral vlogs have anything to do with a business reaching its performance goals? Is it all really necessary?[...]

By Kauri Voss | October 26, 2016 |
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