Understanding Keyword Match Types in AdWords

The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and you turn that prospect into a happy customer. Although the idea of it is straightforward, there is one commonly overlooked detail [...]

5 Red Flags of a Toxic Google AdWords Management Company

It’s hard enough juggling job responsibilities; let alone if one of those is learning how to manage Google Adwords.  A lot of companies choose to work with a provider to ensure their account management is done correctly.  But as we know, not all companies are created equal.[...]

Fighting Off Fake Traffic: Ghost Referrals

In Google Analytics, you might have noticed lately a surge in sessions. At first glance you may attribute the increase to holiday traffic. However, before you go shouting the good news from the rooftops, you want to make sure you know what is causing the increase - the results [...]

By Benjamin Hong | December 06, 2016 |

AdWords, Marketing

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Finding Your Voice: A Guide for Social Media Newbies

What’s the big deal with businesses on social media?  How do hashtags, handles, blogs, and viral vlogs have anything to do with a business reaching its performance goals? Is it all really necessary?[...]

By Kauri Voss | October 26, 2016 |

Marketing

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Should You Consider Affiliate Marketing?

Business owners are always looking for ways to expand their reach online. Some have invested in Paid Search, Remarketing, have a great site, and have created a solid social media strategy, yet still want more traffic volume and revenue. Affiliate Marketing, or Performance [...]

By Amanda Bono | October 04, 2016 |

AdWords, Marketing

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Managing the Digital Conversation

If you’re reading this, it’s probably safe to assume that you’ve at least thought about or focused on SEM (Search Engine Marketing), and might have found yourself putting online reviews and content about your business on the back burner. This is one of the most common pitfalls of [...]

By Ashlee Winchell | September 28, 2016 |

Miscellaneous

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7 Habits of Highly Effective Landing Pages

The farmer killed the goose to get at all the golden eggs, but he ended up destroying the golden egg business altogether.[...]

Thinking Bing Part II: 5 Things to Know About Bing Ads

At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent that is true, you should familiarize with the differences both in the interface and in the ads themselves. Some of the differences are [...]

By Cate Patricolo | August 31, 2016 |

LP News

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The 4 Keys to Unlocking Recruiting-Worthy Company Culture

What does it take to create a company culture worth bragging about?  No matter how big or small, no business is immune to the deadly effects of high turnover.[...]

Thinking Bing Part I: 4 Big Reasons to Add Bing to Your Marketing Portfolio

Are you ready to take the next step with your digital marketing? Bing searchers are waiting for you.[...]

By Cate Patricolo | August 18, 2016 |

Bing, Marketing

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